© Copyright Garry Donnell The Laboratory of Effective Neuro-Marketing 2008
What you should be looking for!
| There are a whole variety of reasons businesses don't work, and if you are thinking of buying a business there are a number of issues you should be considering. Before you make any decisions you should be asking yourself the following questions: | |||||||||||||||||||||
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If you can't
answer YES to all of those questions then you
should not be in business.
Your investment could turn out to be a
nightmare.
On the other hand, if you have answered YES to all of the above, you are well on your way to financial independence. |
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Buying a business can be fun and exciting, but at the same time
can be stressful
and frustrating, not only for you but also for the
broker, vendor, solicitor and bank manager. If it is stressful and
frustrating it's usually because either the vendor has gone to market
unprepared, or you are not asking the right questions
at the right
time. Each professional
involved has guidelines, company policy and legislation among other
issues that have to be addressed correctly, and if not, you are the one
at risk. Risk of failure, or risk of receiving incorrect or
invalidated information. Risk of paying money you never expected to
pay. If you are at risk, then so is the Bank, your suppliers,
and
many others, even your family.
To buy a business with the minimum of risk you must
listen to your professional advice, then respond accordingly. There are a number of HIDDEN COSTS. Costs that should be taken into consideration before you start, because the last thing you want is somebody knocking on your door in your first week looking for money. Let's assume you are looking at a leasehold business. Below are costs you will need to have in reserve, depending on the cash flow of the business and the level of credit you will provide to your customers in the first month. Let's take a look:
Awful isn't it?
You see being aware of these costs
negates any financial problems
that may occur had |
If a business is as good as it seems on the
surface, then it will be good enough for you to expect to be given
a full "business report". A business report should identify
everything about the business and I'll give you some pointers:
If
advertising has already started then
there is no intention of providing
detailed information in the hope an inexperienced
buyer may not ask the difficult
questions. If the explanation is that it
is being prepared and will be ready
soon, then why the urgency to I'm afraid I have seen far too many buyers destroy their credibility and families when they have come in to re-sell the business they thought they bought, when in fact we find they are no where near the value to what they paid only a few months earlier. |
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There are a number of tasks you
have to complete for your purchase to be a happy one with the To be fair to both parties your purchase contract should have three separate dates and I'll explain why. The first date is the contract date. That's the date the last set of signatures go on the contract. The next date is often referred to as the finance date, but it really is the conditions date. When you reach agreement with the vendor, there will more than likely be certain conditions that both parties have to meet. These could be roadworthy certificates on vehicles, or finance approval. Importantly, its a date where you the buyer should have arranged a line of credit with the businesses current suppliers; whereby avoiding hiccups after you take possession. Phone and power accounts, insurance and due diligence all should be satisfied by the condition date. It's that period where you meet with the Lessor of the building. You may have said to the vendor that you would like a pile of rubbish removed before you take over, well the condition date will generate urgency on both sides to get the jobs done on time. It would be most unfair to the vendor if your finance application went to the final day before settlement and you found out that your application had been declined. You can't say to a vendor on the last day that you won't be proceeding. That's only one reason a business contract should have a condition date. It is 2 weeks after the initial signing of the contract and 2 weeks before your settlement date, and that's the three dates. If you or the vendor haven't got your contractual tasks completed by the condition date, it's usually a simple phone call between solicitors to advise that you are running behind schedule. But if there is no condition date then you can bet that settlement date will be extended, and that impacts on insurance, finance and stocktake. The other matter is when you and the vendor have both completed your tasks on or by the condition date, the business contract becomes unconditional. That's when you have officially taken the business off the market, but until then it's only sold with conditions. |
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It's all very well to talk about buying
a business but you have to have the financial capacity.
To assist with approval of your application, any additional documents required by the lender should be tendered on request, without delay. All of this information is to assess your level of security, percentage risk factor, and the ability of the business to service the loan. You will demonstrate efficiency by knowing exactly how much you need to borrow, and don't be concerned about a contract without finance approval. Just make sure you have the condition or finance date on the contract, in which case if your finance is not approved your deposit will be fully refunded. If you think you know it all as a buyer there's one more directive. Never, ever go ahead without advice and assistance from a good commercial solicitor. |
Let's talk about your professional Team
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Solicitors
A
solicitor that specialises in Commercial Law is your best investment for legal advice and protection. But remember, your solicitor only deals in
FACTS, and not many possess "operational management
policy and marketing skills". Their comments should be limited to the legal implications of your
purchase and not management strategies.
Try to steer towards the corporate specialist. Importantly remember this. If you think their fees are excessive then you are wrong. Your solicitor will give you one of the most important elements in business today and that's Peace of Mind. Your solicitor will clearly identify the vendor's responsibilities, as well as your compliance requirements. After you have paid for and taken over you will go home each night with a sense of security and happiness. Believe me, they're worth every taxable cent you pay them. |
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Balance Sheets are the financial results from the decisions of past management. They may or may not identify good or poor management techniques. Trading figures of the past cannot possibly accurately demonstrate the financial activity level of the business in the future, although they may set a benchmark from which to plan for the future. There's nothing wrong with poor or low profits if you have the resources to inject what will be required to turn the figures around. The future of the business will be determined by the following:
Your accountant may be a contributor for the development of a cash flow forecast or the accounting section of a business plan, but be mindful there are a variety of contributors with specialized knowledge that group effectively to develop your valuation and plan for the future. It would be unfair for you to expect your accountant to perform a business valuation without considerable expense. A verbal opinion is an unqualified guess without appropriate research. A worthy valuation requires investigation of industrial relations and awards, visits to the business, vehicular and foot traffic volume assessments, average unit sale per period and units per given period, comparative businesses recently sold, the lease, plant & equipment and future expansion potential. Research and analysis is required for many elements relating to businesses. Your accountant would more than likely be hesitant, knowing that litigation could and should follow if the valuation was unqualified and resulted in diminishing financial impact with related parties. An accountant that displays the title "Member of the Australian Institute" or "Registered Valuer", is an accountant that will legally stand by their official valuation. Don't listen to opinions and verbal appraisals, they are only hot air and are worth nothing. It's your money going out, don't increase the risk of losing it and impacting your family and lenders by listening to uninformed guesswork. If you require a valuation, or written appraisal, be sure to employ the "correct people".
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Smart buying ~ with common sense and dignity
| Remember this. Learning the mechanics behind buying a business is one thing, protocol is another. There are any number of reasons a business is offered for sale, and there are a whole lot of reasons you act in a disciplined, ethical and dignified manner. |
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Never visit a business un-announced. |
Employees at the business may not be aware the business is for sale. They may feel their jobs could become insecure, and the proprietor may be very busy at the time you arrive. Details of the business are confidential and should never be discussed in the presence of employees. |
| Never observe the business at a distance. | You will only create suspicion, and above all, you will never get answers to your questions by sitting outside or pretending your just another customer. |
| Use the Broker, or original contact handling the sale. | If it is a Broker advertising the business, you can be assured the broker has plenty of experience handling the sequence of events, and business sale requirements set down by legislation legal and finance protocol. That's a broker, not a residential real estate salesperson only dabbling in businesses, there's a huge difference. |
| Don't expect to be given full trading figures on your first call. | Trading figures are considered sensitive and confidential. Trading figures are usually presented for your perusal at your pre-arranged inspection of the business. What's the point in having trading figures if you don't like what you see. Like the business first, and if it is making money then advance further. You will always get limited detailed trading information from your broker prior to any inspection. Up to making an offer you are under no obligation to anyone. |
| Always look for well serviced plant & equipment. | If it has not been well maintained you may be up for replacement, next week, or expensive repairs soon after you buy the business. |
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Remember, almost every
broker or agent works on commission, usually paid by the
vendor. Your broker
may spend a substantial amount of time and money with you, tending to
your requirements. If you don't like the business presented to you,
tell him straight away. He may have something else for you to look
at.
If you find another business from a window display, or advertisement with a different broker or agent, get your original broker to contact the other broker on your behalf. If you purchase the other business, your original broker will at least get a conjunction fee for referring you. Remember, he knows most other brokers in the region. You will always be better off being recommended, rather than just cold calling, and you're doing the right thing morally. |
Disregard comments
like |
All that means is that the vendor has broken the law. A business is always only worth what's been put in front of you, and if the profit and turnover is down because the vendor has taken the money without recording it, then it's worth a little less. If the cash can be verified, then the asking price will be higher. |
| Looking at a Franchise? | ||||||
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If you are looking at purchasing a business that is part of a franchise in Australia it is essential that you understand your rights and responsibilities set by legislation. This does not mean that you disregard any of the issues above. What it means is that there are a separate set of rules that determine the way you do business in the future. The franchising code of conduct has been developed to provide a framework on which disputes may be resolved. It has been put into place to protect you and all other parties involved in franchising. These documents are available from most state development centres and if you do not download them from here, you should ask your solicitor for the franchisor's disclosure documents. If you have access to a printer you can click then print your own hard copies of the code so that you will know what's required of them before you sign any contracts. If you do, or have prematurely signed a purchase contract, the important issue is that in the special conditions, there should be a clause that reads: This contract is subject to and conditional upon the purchaser's acceptance of the terms and conditions set out in the franchisor's disclosure and agreement terms & conditions. This allows you to vacate the contract and entitle you to a full refund of your deposit. This refund should be upon cancellation, not one or two months later like I have seen on many occasions. |
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| Agreement Checklist |
Disclosure Checklist |
Compliance Checklist |
Disputes Checklist |
Compliance Manual |
Annexure
1 Long Form |
Annexure
2 Short Form |
| Pdf 98 Kb | Pdf 134 Kb | Pdf 112 Kb | Pdf 130 Kb | Pdf 1.32 Mb | Pdf 201 Kb | Pdf 162 Kb |
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Statement: We have reproduced the entire booklet including the annexe with permission from Director Publishing Australian Competition and Consumer Commission GPO Box 3131. We have not created any of its content. The source of the material is The Commonwealth and the ACCC. Neither the ACCC, Bundaberg Business Brokers & Development Consultants, The Laboratory of Effective Neuro-Marketing, or garrydonnell.com have any sponsorship arrangement. This content is purely for readers convenience. Each document was electronically released in April 08. Our links page contains hyperlinks to all business departments in Australia and New Zealand. July 30th 08. Garry Donnell |
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| In
Summary: Marketing
people are marketing because that's what
we're good at. It's our job to clearly
identify elements of a product that
ignite your attention. Everybody on this
planet has a desire to be independent
and in control. Owning your own
business; in principle, offers those two
very sub-liminal
elements. At this time
of buying, it's
easy to let your primitive underlying
emotions blur your ability to think
analytically towards your future, and
the future of your partner and children
if.
From experience I can tell you that business is great. It offers everything you have ever wanted and I have loved every day of it. Being in business tests you. It tests you every day, day after day and as each day passes you become better with your decision making. Winston Churchill once said, "The managers of tomorrow, are the managers that can adapt to change today." Take up the challenge, but be smart, ask the right questions. Click on the Finance page. |